SOCIAL MEDIA MARKETING & Management
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WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the culmination of marketing, advertising, and managing your business across a multitude of social media platforms to promote your company, product, or service. Social media marketing has two sides to it. First, there is the organic side which brings your business traffic without paying for a spot. On the other hand, there is a paid side. Paid social advertising is similar to SEM/PPC. Instead of running through Google Ads with placement on search engines and website pages, paid social advertisements are run through social media, appearing in feeds on various social networks. Organic and paid social media marketing are both essential parts of growing your business online. The optimal social media marketing strategy incorporates both organic and paid elements.
HOW SOCIAL MEDIA MARKETING WORKS & WHY IT'S IMPORTANT
Organic social media marketing requires you to create unique content and share it across your social media platforms. To do this, you must be creative and set up a unique strategy that gains attention. For paid social media marketing, you need to create a clever ad and target the appropriate demographic. It’s also important to set the proper budget, ensuring the best return on investment. In today’s world, your business cannot thrive online without the right social media advertising services. If you aren’t investing in this part of the digital advertising pie, you are not in front of your target audience.
