SEARCH ENGINE OPTIMIZATION (SEO)
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WHAT IS SEO?
SEO means search engine optimization. In basic terms, it’s the process used to improve your website to deliver more organic search traffic. The better your pages rank in the search engines, the more visibility you have, and the more likely you are to attract website visitors.

HOW SEARCH ENGINE OPTIMIZATION WORKS
Google and Bing both use bots, often called web crawlers or spiders, to crawl web pages. These bots travel from site to site, collecting all of the information and indexing them accordingly. Algorithms are working behind the scenes to rank the pages and place them in order of significance and relevance. Unlike SEM, you can’t pay the search engine to rank your site higher organically. To do this, you need proven SEO strategies in place that help you to climb the ranks organically.
